About Us

At Plushies Paradise, we believe in the gentle magic of giving—and the way a simple plush companion can spark joy, comfort, and meaningful connection. More than just a store, we're a cozy corner of New York where warmth, whimsy, and community come together, one soft smile at a time.

Our journey began not just with a love for plush toys, but with a mission to create a space that feels like home. Nestled at 450 Lexington Avenue, we’ve grown alongside our neighborhood—building friendships with local families, surprising nearby schools with cuddly donations, and hosting pop-ups with fellow small businesses. Every story, every visit, every customer has become part of our own.

Inspired by childhood nostalgia and the beauty of heartfelt design, our plush collection is carefully curated to comfort, delight, and last. Whether it’s a thoughtful gift, a cherished keepsake, or a daily companion, every piece we offer is selected with love and meant to bring softness to life’s special moments.

Our Mission

To help people connect, celebrate, and find comfort—through plush companions that carry joy and meaning far beyond the gift wrap.

Why Shop with Plushies Paradise?

💫 Heartfelt Quality – We choose each piece for its softness, charm, and lasting comfort.

🧵 Whimsical, Yet Thoughtful – Our plushies are made to brighten spaces and warm hearts, from toddlers to grown-up collectors.

🤝 Rooted in Community – We’re proud to serve our neighbors, partner with local schools and creatives, and share joy in the city we call home.

Join the Plushies Paradise Family

When you shop with us, you’re not just picking out a plush—you’re joining a growing community of soft-hearted gift givers, thoughtful collectors, and everyday joy-makers. Thank you for letting us be part of your story.

Plushies Paradise — For the ones you love, the memories you cherish, and the softness you never outgrow.